Water Filters: a simple guide (incl. fluoride)

Plain-English picks for better-tasting tap water, what to avoid, what to look for, and what to do if you want to reduce fluoride.

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The 30-second take

  • Want better taste? A simple jug/pitcher filter is fine.
  • Want fewer nasties (lead etc.)? Go under-sink carbon block that’s independently certified.
  • Want to reduce fluoride? Choose reverse osmosis (RO) or a special media (bone char / activated alumina). Most jugs don’t reduce fluoride.
  • Shower water: a small shower filter can help with chlorine smell/dryness (not for fluoride).

Tip: Your local water report tells you what’s already in your tap. If unsure, basic home test kits are handy too.
Browse water test kits on Amazon ›


What to avoid (common gotchas)

  • Vague claims like “purifies everything” with no proof. Look for independent certifications.
  • Never changing filters. Old filters can make water taste worse. Put a reminder in your phone.
  • Assuming all filters do the same thing. Different tech tackles different issues.

What to look for (kept simple)

  • Independent certification (e.g., NSF/ANSI) = the maker’s claims were tested.
    42 usually covers taste/odor (chlorine).
    53 often covers certain heavy metals (e.g., lead).
    58 relates to reverse osmosis systems.
  • Carbon block for taste/odor and some contaminants.
  • RO or special media if you specifically want to reduce fluoride.
  • Reasonable ongoing costs (replacement cartridges).

Fluoride: the short version

Fluoride is added to some water supplies. If you want less fluoride in your drinking water:

  • Reverse Osmosis (RO) is the most common home option. It also reduces lots of other dissolved stuff.
  • Special media like bone char or activated alumina can reduce fluoride in some countertop/gravity systems.
  • Most jugs/pitchers do not meaningfully reduce fluoride.

RO water can taste “flat.” Many systems offer a re-mineralization cartridge to add a little mineral back for taste.
See remineralization cartridges ›


Picks by need (easy options)

1) “Just better taste, please”

2) “Cut the bad stuff more seriously”

  • Under-sink carbon block systems give fast, good-tasting water at the tap and can target more than a jug. Look for independent certification and an easy install kit.
    Browse under-sink filter kits ›

3) “I want to reduce fluoride”

4) “My skin/hair hate chlorine in the shower”

  • A shower filter can soften the chlorine smell/feel. It won’t make the water safe to drink and won’t meaningfully reduce fluoride, but many people notice nicer showers.
    Browse shower filters ›

Upkeep (so it keeps working)

  • Change filters on time. Mark your calendar when you install one.
    Find replacement cartridges ›
  • Taste changed suddenly? It’s often a sign the cartridge is done.
  • Give housings a quick clean when you swap filters to avoid buildup.

Quick FAQ

Will a jug remove fluoride?
Usually no. For fluoride, choose RO or fluoride-specific media.

Is RO “too pure”?
RO reduces minerals along with contaminants. Some people like a re-mineralization stage for taste.

Whole-house vs. under-sink?
Whole-house treats all water (good for chlorine smell in showers), but for drinking, an under-sink unit is often the best value.

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