How we test (and how we choose)

We’re not a laboratory. Our goal is to answer the questions real people ask before they spend money: will it work in a normal UK home, is it easy to live with, and is it worth the ongoing cost?

When we can’t test every model, we use a consistent evaluation rubric (below) and prioritise brands with transparent specs and replacement parts.

• Performance: does it do the job it claims to do?
• Safety & transparency: clear materials/ingredients, credible certifications where relevant.
• Ongoing costs: filters, refills, consumables, and realistic replacement schedules.
• Ease: setup, cleaning, daily use, and whether you’ll actually keep using it.
• Value: cost vs what you get (including durability and warranty).

Air purifiers

• Room coverage / CADR suitability (we prioritise “right size for the room”).
• Filter type (HEPA + carbon for odours) and replacement availability/cost.
• Noise (especially for bedrooms) and auto/night modes.

Water filters

• Type fit: jug vs under-sink vs countertop gravity.
• Replacement filter costs (often the hidden expense).
• Specificity of claims: “what it removes” vs vague marketing.

Laundry & cleaning

• Fragrance-free options (for sensitive households).
• Concentration and dosing (residue and overdosing are common problems).
• Availability in the UK (easy to repurchase matters).

Supplements & natural remedies

• We focus on general education and common use cases, not medical treatment.
• We prefer clear labelling, reputable manufacturing, and conservative claims.
• We always advise checking with a clinician if you’re pregnant, on medication, or managing a condition.

If you spot an error, a broken link, or a better option, tell us via the contact page. We keep pages current by revisiting key “money pages” regularly (especially seasonal topics like allergies and winter humidity).