Authorship

Who maintains Wild & Well

Authorship should tell you who is responsible for a page without implying qualifications that are not there. Wild & Well separates founder/editorial responsibility from external medical, scientific or laboratory expertise.

Roles labelledNo invented credentialsEditorial standards linked

01 / Responsibility

Editorial responsibility, clearly described

Wild & Well is produced in-house. Pages may be attributed to the founder/editor or the editorial desk depending on who is responsible for the material. Neither label is intended to suggest clinical or laboratory credentials.

Where a topic needs specialist professional input, the page should rely on appropriate authoritative sources or clearly identified expertise rather than stretching an author biography beyond what is true.

Founder & Editor

Wild & Well Founder

Wild & Well was founded to make UK healthy-living decisions clearer: understand the problem first, use no-spend steps where they help, and compare products only when they have a useful job. The editorial focus is practical trade-offs, UK availability, ongoing ownership costs and conservative claims rather than personal medical or scientific authority.

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Editorial desk

Wild & Well Editorial Team

The Wild & Well editorial desk publishes and maintains practical UK guidance across water, air, sleep, nutrition, movement, healthy homes and practical resilience. Product coverage is research-led unless a page explicitly states that hands-on testing has taken place, and recommendations are built around trade-offs rather than paid ranking positions.

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02 / The standard

Authority comes from transparent method, not a decorative byline.

Product recommendations are research-led unless a page explicitly says testing took place. Health information remains general educational guidance. Sources, trade-offs, corrections and commercial relationships should remain visible.

Editorial policy →How we evaluate products →Affiliate disclosure →