Superfoods: what’s worth it (and what to skip)
Superfoods can be useful — or just expensive marketing. Here’s how to tell the difference, and a few simple choices that tend to make sense.
Published
“Superfood” is mostly a marketing word — but some foods are worth buying because they’re convenient ways to add nutrients and fibre.
The trick is avoiding gimmicks.
A simple rule: choose foods, not claims
If a product is yelling about:
- detoxing
- boosting hormones
- melting fat
- “cleanse” effects
…treat that as marketing.
Superfoods that are often genuinely useful
- Chia seeds: easy add‑in for oats/yoghurt and a fibre boost.
- Ground flaxseed: another simple fibre add‑in; good for baking too.
- Olive oil (EVOO): everyday staple that helps meals taste good.
- Fermented foods: useful if you like them — not magic, but can be a good addition.
What to skip (most of the time)
- “Proprietary blends” where you can’t see doses
- Products with lots of flavours and sweeteners
- Anything selling certainty (health is rarely that neat)
Practical shortlists
If you’re consistent with basics, you don’t need exotic powders to make progress.
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